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These data make it clear that influence marketing is one of the main strategies of companies , along with other important sms database channels such as advertising in online videos and stories on social networks. influence statistics 90% of professionals believe influence marketing is an effective strategy If the numbers above still haven't convinced you that influence marketing sms database deserves a place in your strategies, listen to what the marketers say. According to the Influence Marketing Benchmark Report 2021 , 90% of sms database professionals believe that influence marketing is an effective strategy.

This means that working with influences tends to boost your marketing results , improve your relationship with the sms database public and bring a positive return on investment. influence statistics And now, how to hire good influences? Given these influence statistics, you might now wonder how to hire good influences for your campaigns. Now let's see some tips for you to sms database successfully enter the influence marketing universe. Check out: Don't focus on the number of influences' followers The number of influence's' followers often attracts the attention of brands, who want to know the sms database potential reach of their campaigns.

However, having a large audience does not mean that that influence actually has engagement and influence . When sms database looking for influence's in the market, the most important thing is to understand if they are trusted by their followers, how they relate to them and if they really are an sms database inspiration to their audience. Find influences aligned with your brand values In addition to understanding the relevance of influences to your audience, it's also important to assess more subjective factors beyond reach and sms database engagement numbers. Look for influences who have values ​​and principles aligned with your brand.